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Get to know the things you own

Our mission is simple: every person deserves to know what they own, what it's worth, and why it matters.

Vintage Polaroid camera representing personal belongings with real resale and sentimental value

Our Manifesto

Your things have value. Now is the time to start treating, and tracking, them like it.

Headshot of Maren Kate Donovan, Zozy contributor writing about home inventory and the value of the things you own

Maren Kate

Vintage Polaroid camera representing personal belongings with real resale and sentimental value

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Our Manifesto

Your things have value. Now is the time to start treating, and tracking, them like it.

Headshot of Maren Kate Donovan, Zozy contributor writing about home inventory and the value of the things you own

Maren Kate

Vintage leather reading chair in a home library, representing the often-overlooked physical assets that contribute to your true net worth

How To Track Your Net Worth Beyond Your Bank Account

Person reviewing a clipboard with a calculator on a desk while building a personal balance sheet of assets and liabilities

Personal Balance Sheet: The Missing Half No One Talks About

Woman cataloging her belongings on a laptop next to moving boxes and a guitar, creating a home inventory for renters insurance

Home Inventory for Insurance: What Renters and Homeowners Actually Need

Branded canvas tote bag hanging on a chair, an everyday item with surprising resale value when tracked in your home inventory

Your $3 Tote Bag Might Be Worth $200

Vintage Philips Lamps advertisement illustrating planned obsolescence and how product design impacts the long-term value of items you own

Planned Obsolescence: The ROI of Owning Stuff (What Holds Value and What Doesn’t)