Our Manifesto

Today, we track our sleep, our steps, our debt and investments, even our screen time.

We track to understand something, to improve something, and to feel in control.

But there’s a huge part of our daily lives we don’t track, you’re probably reading this on part of it: our stuff.

The things we have bought, inherited, found, or been given. Most of us have thousands of individual ‘items’ that range in value, usefulness, sentiment, and location. Households have tens of thousands, sometimes more, across properties - apartments, storage containers, a summer house, or a childhood home.

We have a vague sense of what we own, and perhaps how much some items are worth, but rarely is that value precise, or taken in aggregate.

When it comes to our stuff, there's a black hole of knowledge.

And you know who loves that?

Big Commerce.

Big Commerce feeds on our individual and collective knowledge gap. That’s how they sell us more. That’s how they convince us we need another X (even though we already own one, it’s just forgotten in a drawer).

Big Commerce fuels over-consumption with the same mechanics that fuel everything else in the 'too much' economy.

Too many empty calories.

Too much screen time.

Too many options to swipe through.

Our black hole of knowledge is Big Commerce's gain.

Luckily, the answer is simpler than you may think.

It isn’t minimalism. It’s not swearing off Amazon Prime.

It’s a simpler, far older concept:

Knowledge.

It's having true clarity into anything and everything you own. Where it is, what it's worth, and why it matters.

Tracking our things like a portfolio - knowing what you own, what it's worth, and where it is - is how we take back control and redefine our relationship to Big Commerce.

It's time to regain control of our things.