To take back control of our consumption through knowledge.
The first step is to know what something we're considering is really worth before we buy it. New or used. Is it a fair price? Will it hold its value? Is it built to last, or will it fall apart after a few uses?
We all feel the sense that we "have too much stuff." That we're always being sold something, regardless of whether we need - or even want - it.
We know billions of dollars pour into marketing machines that spit out targeted ads, pay influencers to make it seem like this product or that one changed their life, and play on our human desires so that we'll make the purchase.
How do we opt out of what brands want us to buy, and into what brings us joy, what holds its value, what's well made?
That’s the future Zozy is building toward: giving you better information each time you’re deciding, so you can opt out of what you’re sold and into what you actually want. What brings you joy. What holds its value. What’s built to last. Spend on what’s worth it. Walk away from what isn’t. And feel good about what you buy—and what you don’t.
